ÃÛÌÒ´«Ãºmv

Jenny Cross

Pro-Chancellor

Jenny is the founder and chief executive officer of Leicester-based marketing agency Cross Productions. The company creates strategic marketing campaigns to help increase both corporate and personal brand awareness. Jenny, who is a Virgin Start-Up mentor and East Midlands Chamber patron, graduated from ÃÛÌÒ´«Ãºmv herself with a PGCert in Professional Coaching. She became an entrepreneur in residence at ÃÛÌÒ´«Ãºmv in 2018 and has gone on to develop a training role working on the university’s flagship Crucible start-up incubation programme supporting graduates and alumni with marketing masterclasses and business mentoring. In 2020, she joined the Business Advisory Board of ÃÛÌÒ´«Ãºmv’s Leicester Castle Business School, advocating for the university in the business community. She is also a guest lecturer on ÃÛÌÒ´«Ãºmv’s marketing degree course and keynote speaker on ÃÛÌÒ´«Ãºmv’s MBA programmes.